Luminus aims to provide energy in a smart and digital way. The Retail & B2B department is focused on delivering a 5 stars service to our customers through all channels and aspires to become the nr 1 digital utility provider.

We seek a results-driven Content Strategy and Performance Manager to lead digital performance initiatives.
You are the ideal candidate if you have a deep understanding of digital platforms, user behavior and analytics. Your strong leadership and creative problem-solving skills will set you apart. You will lead a multidisciplinary team of digital experts and collaborate with Marketing & Digital colleagues to deliver a content strategy roadmap that boosts audience engagement using customer experience insights and best practices.

Your Daily Job

You set and monitor KPIs to optimize content, traffic and conversions while driving product and go-to-market improvements.
You design and implement a content strategy aligned with business goals, collaborating with cross-functional teams to define priorities.
You oversee the creation of high-quality, engaging content across digital channels, ensuring consistency, SEO optimization and brand alignment.
You optimize content using analytics, customer insights and A/B testing, experimenting with new formats to enhance engagement.
You lead a team of content creators and specialists, fostering collaboration across departments to support business strategies.
You align with customer-focused stakeholders to understand audience needs and enhance user engagement.
You deliver insights and continuously improve results, ensuring all initiatives drive measurable success.

Your Profile

You have a Master’s degree in Marketing, Communications, Journalism, Business Administration or equivalent experience.
You bring at least 5 years of experience in digital marketing, content strategy or content marketing, ideally in a similar-sized company.
You have a proven track record of managing content campaigns that deliver measurable results.
You’re proficient in headless CMS platforms (knowledge of Sanity is a plus), analytics tools (e.g., Google Analytics), and SEO tools (e.g., AHREFS, SEMrush).
You have a strong foundation in (on-page) SEO and familiarity with technical SEO is a plus.
You’re comfortable working with tools like Jira, Miro, Agile, Scrum or SaFE.
You are fluent in French or Dutch and English.
You’re a strong communicator with a customer-focused mindset and excellent stakeholder management skills.
You excel in project and team management, coaching and driving change.
You’re proactive, analytical and thrive on collaboration, with the ability to interpret data and make purposeful decisions.

Curious about your benefits and more? Visit our jobsite.

Content Strategy & Performance Manager

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